About This Discussion:
In a world completely run by data, we may feel like we have no more choice in the matter, and that we just have to except it is what it is. However, Dean Shapero thought there had to be a better way. It wasn’t about blocking our data, but realizing that if someone was going to take it, we may as well get paid for it.
With that idea, Loginhood was born. Loginhood is a Chrome Extension that allows you to get paid for the data that companies are already taking. We talked to Dean in this episode about where the idea came from, the ins and outs of the extension, and what we need to know when it comes to giving up our data.
About Dean Shapero:
Dean is a data-privacy advocate, entrepreneur and founder of Loginhood - a servince enabling individuals to be paid for their data. He has a deep background in data-driven advertising and has seen first-hand the vast amount of information collected on individuals, completely unbeknownst the them. Dean is from New Jersey and attended school at Elon University, a media-focused college in North Carolina. Previously, Dean started an advertising technology software company, a data division at Rodale, Inc. and was most recently at Hearst Magazines focusing on various data solutions.
Official Episode Breakdown:
2:38 - Where the concept of Loginhood came from and why it was important for Dean to create.
3:22 - How exactly does the whole process, and more importantly, the payment part of Loginhood work
4:32 - How exactly is the data transferred to know how to pay you
6:14 - Does Loginhood actually take the place of the websites who are already taking my data, or do they work in tandem with them?
8:32 - What kind of dollars can someone expect from something like this, and who is the person paying for it
14:35 - How much data should companies be taking, and where is that line drawn?
16:00 - How does Loginhood work with other countries (and even California), and their data protection laws?
17:18 - Breaking down what GDPR and CPPA mean and the intent of these when it comes to protecting your data
21:05 - Could Loginhood be blocked through various software?
22:45 - Continuing to breakdown the details of the Chrome extension, and how data can eventually be blocked
25:10 - Does Loginhood really protect your data, and would they have a chance when it comes to hackers and those trying to access your data?
27:10 - How did Dean’s background in data lead him to this idea?
28:50 - How Dean started building the business model
31:15 - Should we just be excepting that we are giving up our data, and this is just something we should understand now that it’s what happening when we’re online
Ready to learn more, head over to www.Loginhood.io
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