About This Discussion:
For most of us, when we hear of AR, we think of goggles and gaming. However, there are countless use cases for how AR/VR/MR can be used within various sectors and businesses.
We brought in the expert, Matt Johnson of Eastedge Studios, and we talked the evolution of XR, the breakdown of what each one means (AR/VR/MR), and how businesses can begin utilizing this technology to enhance the customer experiences, sell more product, and make smarter business decisions.
About Matt Johnson:
Matt Johnson has been a leader in interactive software for over 20 years. Matt founded Eastedge Studios to explore the landscape of emerging technology and innovation. He is currently engaged in several projects integrating Virtual Reality (VR) solutions. Johnson currently serves as the Executive Vice President of Bottle Rocket and General Manager of Thruster, the gaming, visualization and simulation division of the company. His extensive experience with gaming technologies, emerging platforms, social engagement and analytics helps guide Bottle Rocket into the future of mobile experiences.
Find Matt at www.eastedgestudios.com
Email: [email protected]
Here’s the episode breakdown
1:30 - How the Oculus Kickstarter changed his life forever
4:10 - The breakdown of all the ‘R’s - in AR/VR/MR
9:10 - Syya’s trekkie side comes out
10:48 - Various use cases for how to use these technologies
13:52 - How are YouTubers are utilizing this technology to enhance their videos
16:27 - Are all content creators embracing this or is there any pushback
17:40 - What is the barrier of entry to add this technology to your business and how expensive is it?
20:42 - How do set people up to learn to drive to what’s coming vs. what’s already there?
24:24 - Diving into more use cases, specifically around real estate
28:17 - When the business case is proven, why aren’t more businesses embracing this?
31:00 - Is there a misperception on the uses of this technology?
33:29 - Why the government has actually been an innovator in this space
34:00 - Where will this technology evolve to?
40:00 - How do you begin to get involved in this technology?
45:00 - As innovation continues to drive all that we do, what is the one key secret that can help us maintain normalcy?
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